Of all the numbers in the universe, why do we keep coming back to 42?
If you’ve read The Hitchhiker’s Guide to the Galaxy, you already know: 42 is the Answer to the Ultimate Question of Life, the Universe, and Everything. A supercomputer spent 7,5 million years calculating it… and came up with the answer 42. Which made everyone wonder : What was the question again?
Nobody actually knew what the question really was.
And that’s exactly why 42 fits YUGENING so perfectly.
IT’S NOT ABOUT THE ANSWER—IT’S ABOUT THE QUESTION.
Or like Theodore Sturgeon once said : Ask The Next Question.
We live in a world that loves neat answers.
Work hard, retire at 65 (or 67?).
Buy the house, get the car, chase the title.
Follow the script, check the boxes, and you’ll be happy. Right?
But what if we’re asking the wrong questions?
What if success isn’t about working harder, but about being your unapologetic authentic self?
What if beauty isn’t found in perfection, but in quirks, soul, and playfulness?
What if the meaning of life isn’t something we’re given, but something we create?
That’s why 42 is at the core of YUGENING.
Not because it’s the answer—but because it reminds us to keep questioning.
Because the moment we stop questioning, we fade into The Nothing.
Moviescene from The Hitchhiker’s Guide To The Galaxy (written by Douglas Adams) where the supercomputer Deep Thought gives the answer to the meaning of life. After calculating for 7,5 mio years.
GRAB YOUR TOWEL—THE JOURNEY IS JUST BEGINNING.
Douglas Adams didn’t just give us 42—he gave us a way to survive the absurdity of existence.
And YUGENING? That’s exactly what we’re doing.
Feeling lost? Good. That means you’re thinking.
Feeling like the world makes no sense? Perfect. That means you’re seeing it clearly.
Feeling like you want to build something better? That’s why you’re here.
So grab your towel. Because the ones who are crazy enough to believe imagination can save the world… are the only ones who ever do.
And we at YUGENING, we will connect the dots looking FORWARD. (sorry Steve).
YUGENING. 42. It always started with YU.