Aaah… excellent question.
I guess this is the moment where I have to start explaining the YUNIVERSE.
A beautiful madhouse that took me years to piece together. Or as we call it : The Crazy Circus.
The singer Seal once said when he wrote the legendary song ‘Crazy’ back in 01990:
“I felt the world changing and I felt profound things happening.”
I think we can all agree profound things are happening right now. No extra explanation needed. The world feels exhausted, disconnected and overstimulated. And many people feel more lost than ever.
That is exactly why the YUNIVERSE is necessary. A space where people, creativity and purpose connect again. A place where people work together toward the solutions this world desperately needs.
We’re not there yet. That’s for the future. But I can already tell you this:
It starts with YU.
And to understand the weight a YU carries, we first need to look at something more familiar: What is a “you”?
What is a “you”?
…How do I explain this without offending anyone… hmmmm…. Maybe like this :
The life of a ‘you’.
Did you know that 78% of the working population is disengaged at work? People drag themselves out of bed, put on their professional mask, sometimes sit in traffic for hours, stare at the clock all day (or rather : their phone), and come home completely drained.
Too exhausted to cook something healthy, so they order pizza and eat straight from the cardboard box. Then they collapse onto the sofa, turn on the news filled with fear and negativity, and finish an entire pack of cookies just to soothe themselves before fallling asleep.
“Tomorrow I’ll start eating healthier.” “This weekend I’ll spend more time with the kids.”
So many people are not truly living anymore. They are surviving. Eat – work – sleep. Repeat. Without passion. Without curiosity. And without these things, creativity slowly dies.
But here’s the plot twist : Many of these ‘professional’ jobs are the exact jobs AI will replace first. We all know what’s coming…
…Sorry, I didn’t mean to scare you.
It’s okay. Don’t panic. Just keep reading.
Because maybe… AI taking over isn’t entirely a bad thing. Maybe it’s the wake-up call humanity desperately needed.
Because when machines take over the repetitive and soulless work… real humans will be forced to reconnect with the things that actually make them human :
Curiosity. Childlike Wonder. Compassion. Courage. Imagination.
The things no machine truly possesses. AI can calculate, but it cannot dream. It can imitate emotion, but it cannot feel awe while watching a sunset, laugh so hard it nearly pees its pants, or feel goosebumps from a piece of music that suddenly heals something inside you.
I truly hope by then you will wake up again, fully alive and filled with purpose and childlike wonder. Or like Alexander Grothendieck once said :
“Discovery is the privilege of the child: the child who has no fear of being once again wrong, of looking like an idiot, of not being serious, of not doing things like everyone else.”
What he meant was : Discovery is the privilege of : YU.
*****
My name is Veronica.
I am one of Véronique Orens’ alter egos. Or as she prefers to call them: Architypes. These Architypes (with an “i”, because the ArchEtypes already belong to Carl Jung. But don’t ask me how the pronunciation is any different), were created from Architecture. Hence the ‘i’ in Architype.
There are 9 Architypes in total. YU will get to know them one by one. And yes, we know. It’s a lot to take in. An architect with 26 years of experience, once considered a highly respected professional, suddenly showing up with 9 alter egos after two years of isolation…
It does sound slightly insane.
That’s why we call it ; The Crazy Circus. Yes, we have gone bonkers and we love it. Maybe the world could use a little more beautiful madness right now.
I myself represent the Architype of Curiosity. I have always loved curious people. The nerds. The passionate misfits. Hence the red dress and the ‘sexy’ name ‘Veronica’, referring to Veronica Lake. Because she had a high IQ but didn’t look like the stereotypical “nerd.” And that’s exactly the point. There are countless brilliant women out there constantly being underestimated because of the way they look. Too beautiful to possibly be intelligent.
But the same thing happens to men who managed to keep a soft heart in a world that often rewards emotional distance. Somewhere along the way, vulnerability and empathy became mistaken for weakness. And seriousness for intelligence.
That story is getting old. It’s time for a new story.