Daktronics – formerly Open Scrolling – specializes in the production of scrolling advertising totems for the public realm. YUGENING was commissioned to expand and restyle an existing building, ensuring that the architecture would clearly reflect the client’s identity.
The result integrates the distinctive red and black colors of the company’s logo throughout the building, as well as its square geometry, which becomes a recurring design motif. The program combines offices, workshop and warehouse into one coherent whole, where brand identity and functionality merge seamlessly.
