Ever wondered why every year date on our website has that extra fifth digit? (Like the zero before 2025.) It’s a quiet nudge from the universe, asking us to think bigger—much bigger—about time, impact and the legacy we leave behind.
In a world obsessed with deadlines and fast results, YUGENING dares to hit pause. We believe beauty isn’t just skin deep; it’s rooted in thoughtful design that touches the soul and lasts for generations. Think of it like the Clock of the Long Now—an epic timepiece designed to tick for 10,000 years. It’s more than a clock; it’s a statement. It says: “Slow down. Look further. Build something that matters.”
The Long Now Foundation, founded in 1996, is dedicated to fostering long-term thinking. Its mission is to inspire a mindset that stretches beyond immediate needs and considers the impact of decisions on future generations. The Clock of the Long Now is one of its most famous projects—an engineering marvel designed to keep time for 10,000 years, challenging us to rethink our relationship with time and permanence.
The foundation also supports projects like the Rosetta Project, which preserves human languages, and the Interval, a bar and café that serves as a hub for long-term conversations and ideas. Through these efforts, the Long Now Foundation reminds us to design not just for the present but for a legacy that endures.
The Clock of the Long Now challenges us to think beyond our lifetimes. It asks us to consider the unseen forces that shape our world—time, nature, and the quiet rhythms of life. Its design isn’t just about telling time; it’s about inspiring us to create with purpose, to build legacies that echo across centuries.
Much like this monumental clock, YUGENING believes in designing spaces that honor the future. Spaces that go beyond the physical and become emotional landscapes—where people feel grounded, inspired and deeply connected to the world around them.
Because here’s the thing—when you think big, when you stretch your imagination across decades and centuries, you don’t just build for today. You create something timeless. A space where stories unfold, ideas spark and people reconnect with what really matters.
So whether it’s a giant clock ticking away 10,000 years or a YUGENING-designed space that makes your soul feel at home, one thing is clear: beauty that lasts is built with intention.
In a world that’s always rushing forward, we choose to design for the long haul. Not just for today, but for tomorrow—and far, far beyond.
see link : LONG NOW — fostering long term thinking